Guides
A One-Page Marketing Plan
Build a one-page marketing plan covering your customer, offer, message, channels, budget, 90-day calendar, and metrics with a fill-in template.
Read the guide →Email Newsletter Basics
Learn consent-based list building, welcome emails, cadence, subject lines, unsubscribes, and simple newsletter metrics for small businesses.
Read the guide →Google Business Profile for Local SEO
Claim and verify Google Business Profile, set categories and hours, add photos and posts, request honest reviews, and keep NAP consistent.
Read the guide →Writing Headlines That Get Read
Write clearer headlines with specific benefits, honest numbers, simple formulas, and tests that avoid clickbait for small-business content.
Read the guide →A Content Calendar for Small Teams
Build a realistic content calendar with themes, a simple spreadsheet, batching, repurposing, and a review cadence for small teams.
Read the guide →Social Media for Small Business
Pick one or two platforms, set up profiles, post on a weekly rhythm, engage honestly, skip busywork, and measure what actually matters.
Read the guide →Tracking Campaigns with UTM Links
Learn UTM parameters, source medium campaign naming, how to build links, read results in analytics, and avoid common tracking mistakes.
Read the guide →Where to start
No plan yet? Start with the one-page marketing plan. Serving local customers? Set up your Google Business Profile. Then learn to track campaigns with UTM links.
No tricks here
The “magic” is consistency. We avoid growth hacks, invented statistics and paid tool rankings. Marketing and privacy rules differ by country, so check the ones that apply to you before you send emails or run ads.